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17 Jan 2014  |  North America

2013 US Automotive Technicians’ Choice: Replacements Parts

Industry Convergence and Growth in the US Automotive Aftermarket

While the United States shows signs of recovery from having undergone economic uncertainty, it is critical that manufacturers and suppliers strengthen strategies with insights gathered from the competitive market of automotive replacement parts. This study highlights the strengths of prominent brands, the shifting trends in customer and technician ...

USD 10,000.00

USD 7,500.00 save 25 %

31 Jan 2014  |  North America

2010 US Consumers’ Attitudes and Perceptions of Vehicle Safety

Desirability and Willingness to Pay for Safety Systems

The primary aim of this study is to understand the driving environments and behaviors; to evaluate consumer perception, satisfaction, purchase influences, and preferences; and to assess their willingness to pay for safety features. Overall, when purchasing a new vehicle, vehicle owners place highest importance on reliability and safety. The majorit...

USD 10,000.00

USD 7,500.00 save 25 %

16 May 2014  |  North America

2013 United States Consumers’ Attitudes and Perceptions toward Infotainment and Telematics

Desirability and Willingness to Pay for Infotainment and Telematics Features

The objectives of this research were to understand the importance of infotainment and telematics features in the overall decision to purchase a vehicle, better comprehend vehicle adoption patterns, identify driver segments and their adoption likelihood, and recognize the key opportunities for growth. It turns out that more vehicle owners currently ...

USD 10,000.00

USD 7,500.00 save 25 %

3 Item(s)