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05 Feb 2016  |  North America

Enterprise Cloud Networking Vendor Strategies

Future to be Shaped by Tussle between Internet-based Content Delivery Network (CDN) Vendors and Incumbent Cloud Networking Providers

Due to the substantial growth prospects within the content delivery industry, CDN providers are continuously looking at opportunities to broaden market boundaries and offer new and unique value propositions to their customers. One of the interesting ways in which some providers have diversified recently is by looking to get behind the firewall for ...

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05 Feb 2016  |  North America

Convergence of Video Publishers and Data-driven Approaches

Failure of Most Video Publishers and Content Owners to Effectively Engage Audiences Results in Poor ROI

In the eCommerce space, Amazon has long utilized advances in machine learning and data science to become a prime example of customer relationship management and obtaining the most ROI. Publishers should learn from the eCommerce market and bring the data-driven approach of one-to-one marketing to video programming. By utilizing the best practices of...

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05 Feb 2016  |  North America

Content Delivery Efficiency - Analysis of Limelight and SmartPurge 

SmartPurge Represents Major Leap Forward, Meets Virtually Every Customer Need in Terms of CDN Cache Management

In recent years, content owners have not only become smarter about delivering digital content but they have also learned to develop workflow processes and integrated systems designed to publish, manage, and deliver digital content. From Websites, to software downloads and games, these workflows have become the backbone of how organizations deliver...

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05 Feb 2016  |  North America

Disruption of Live Broadcasting Markets - Ustream’s SD-CDN

Set to be a Game Changer, Ustream's SD-CDN could Emerge as Bandwidth Exchange for Live Broadcasters

Ustream has developed a reputation for its ability to host some of the world’s largest streaming events via its HD broadcast video platform. In 2015, Ustream created a unique solution that is the result of seven years of development—a technology called Software-defined CDN or SD-CDN. If Ustream takes what it has built and offers it as a stand-...

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05 Feb 2016  |  North America

Customer Web Experiences Overview

Sharp, Mobile-Friendly Design, Content, Data Analysis and Testing will be Critical to Successful Web Experiences

Most customer relationships now begin on the web. Many of these engagements are for increasingly complex sales, service, and support opportunities and issues. Many of these interactions occur over customers’ mobile devices. Web experience personalization, bolstered by web site testing, increases sales, raises order values, and generates greater c...

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05 Feb 2016  |  North America

Mobile Content Acceleration Services, 2016

Tremendous Potential for Mobile Delivery Networks, Reflected in Kwicr's Success Story

The demand for protocol manipulation technologies that impact the quality of delivery for streaming content is increasing. However, mobile broadband performance is a problem, as poor quality delivery is the key reason consumers give up on apps and streaming content. To address this issue, Kwicr launched its mobile delivery network to manage mobile ...

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05 Feb 2016  |  North America

CDN Services - Methodologies for Content Owners to Quantify Value

One-size-fits-all Legacy Approach to CDNs is Outdated, Companies Seek Novel Solutions to Stay Ahead

Following the growth in the sophistication of mobile applications, many congestion points have been identified. This in turn has given rise to several specialized solutions to resolve these congestion points. The primary solution for working around Internet congestion and slowdowns has long been the edge delivery and caching provided by content del...

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05 Feb 2016  |  North America

Cisco and Ericsson Partnership Combats Alcatel-Lucent and Nokia Merger

Tremors to be Felt across Industry Cisco and Ericsson Aim to Generate More than $1 Billion in New Revenue for Each Company by 2018

Cisco and Ericsson formed a partnership in 2015 as a decisive countermeasure to the significant threat posed by the merger of services giant Alcatel-Lucent with equipment vendor Nokia. Through this unique partnership, the two companies also aim to capture the immense revenue potential offered by service providers aggressively modernizing their bro...

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03 Feb 2016  |  North America

Refining Social Media Marketing Strategies, 2016

Innovation to be Fueled by Savvy Customers and Escalating Competition, Success to Stem from Personalization, Monetization, Responsiveness, and Channel Integration

Companies are turning to social media marketing in order to identify, segment, promote to, and engage customers and prospects. This includes integrating with other channels in order to obtain and share 360 degree customer views. In essence, social media marketing is virtualized word-of-mouth, and as such has the power to influence customer lifeti...

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12 Apr 2016  |  North America

Global Civil Unmanned Aerial Systems (UAS) Market Outlook, Forecast to 2021

Uptake of Aerial Photography, Video, and other Sensing Capabilities to Result in Doubling of Overall Revenues

The civil unmanned aerial systems (UAS) market is growing rapidly as public agencies are exposed to the benefits of aerial photography, video, and other sensing capabilities through product demonstrations and testing. The market is unique as it commonly utilizes both traditional military and non-military platforms. By comparison, commercial and mil...

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