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22 Nov 2010  |  North America

2010 US Home Owners' Perception of Green and Innovative Materials in Buildings

Overall, awareness of green homes is relatively high  with nearly half of all survey respondents knowing what a green home (as defined by Frost & Sullivan) is when unaided. Specifically, awareness is highest among current home owners. Overall, future home owners have higher familiarity and future plans to install all of the various green home pr...

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