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04 Jan 2018  |  South Asia, Middle East & North Africa

Over-the-top (OTT) Video Services Market, India, 2017–2022

Competition Intensifies on the Back of Content Strategies to Tap into $3 Billion Market Potential

The OTT video market in India is gradually becoming a mainstream entertainment destination in the midst of growing Internet users. With the rapid commoditization of data and the ongoing price wars, online video streaming is a more feasible option today than ever before. This has led to the influx of many global, local, and independent platforms in ...

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