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12 Sep 2014  |  Europe

2014 European Consumer Perceptions toward Infotainment and Telematics

Willingness to Pay for Infotainment and Telematics

The overall objective of this research service was to understand European customers desirability and willingness to pay for advanced telematics and infotainment features. Telematics and infotainment features have a limited influence in the overall vehicle purchase decision. The perceived safety of the vehicle ranks high in markets such as Russia, ...

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Study provides information on Russian consumer perceptions and willingness to pay for navigation systems and location-based services including key ones like eCall, vehicle tracking, bCall, eco-telematics and so on.

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4 Item(s)