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12 Sep 2014  |  Europe
Willingness to Pay for Infotainment and Telematics
The overall objective of this research service was to understand European customers desirability and willingness to pay for advanced telematics and infotainment features. Telematics and infotainment features have a limited influence in the overall vehicle purchase decision. The perceived safety of the vehicle ranks high in markets such as Russia, ...
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