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06 Jul 2005  |  Europe
The aim of the study is to analyse customer preferences and willingness to pay for active and passive safety systems and features in Passenger Cars: 1. Evaluate customer perception towards current active and passive safety systems and their benefits 2. Establish desirability and willingness to pay for customer/vehicle groups within regional m...
USD 19,500.00 save 25 %
15 Apr 2005  |  Europe
The European Customer Desirability and Willingness to pay for Infotainment Features study analyses the end user perceptions and preferences for infotainment systems across the big five European countries. Also included are the preferred configurations and consumer perceived price for infotainment systems.
USD 19,012.50 save 25 %