This study would definitely help OEMs to understand Customers' definition of ride & comfort and the various factors influencing it. The findings would help in determining customers' perceptions and attitudes toward vehicle comfort and convenience features and also in evaluating the importance of each factor in enhancing comfort. The role played by ...

This study aids in understanding the customers' perception and attitude toward vehicle cost of ownership parameters and also in evaluating the importance of different parameters considered by customers during vehicle purchase. The study helps in -Identifying relative importance of cost of ownership vis-à-vis vehicle performance and funct...

This research service provides information about consumer attitudes and perception towards engine / fuel types, powertrain characteristics,new technologies and importance of these factors when purchasing a new vehicle.This also establishes the desirability and willingness to pay by consumer research groups within Russian market. Driveline (4WD) use...