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While the vast majority of CRM and SFA software solutions available today focus on improving sales efficiency by automating sales business processes, few tools truly deliver superior sales effectiveness. Selling organizations need to carefully examine and round off the core functions of the sales process, of which sales messaging is critical. In th...

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This Aerospace and Defense TOE reveals advancements and opportunities in flight simulators, including virtual reality-based training simulators, simulators incorporating fewer but higher performance components, simulators combining real-world and virtual elements, versatile flight training devices, helicopter simulators, motor simulators, and weapo...

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This market insight discusses the importance of the 'process' aspect of CRM in customer retention. This is illustrated with the help of a case study of a leading internet service provider, where we discuss some of the challenges faced by the company in customer retention, and the lessons learnt. Some of the process-centric best practices in custome...

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