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This market insight discusses the importance of the 'process' aspect of CRM in customer retention. This is illustrated with the help of a case study of a leading internet service provider, where we discuss some of the challenges faced by the company in customer retention, and the lessons learnt. Some of the process-centric best practices in custome...

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The distribution channel of the POS industry is one of the most complicated one with a lot of entities having different levels of purchase decisions involved. This research service address the complex relations among the various channel partners and defines the roles played by each channel member. The distribution structure varies for each tier o...

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29 Jul 2005  |  North America

Movers & Shakers

This is a detailed insight on the strategies Applied Global Technologies (AGT) implemented to gain success in the videoconferencing services market.

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This market insight identifies and analyzes the key telecommunications needs of content providers and highlights telecommunications service provider strategies in serving this market. The key focus is on providers of online entertainment content such as music, video, and gaming.

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10 Dec 2004  |  North America

Market Insight - CRM Analytics

No CRM initiative can truly be successful without customer segmentation, what analytics is designed to perform and take action from no matter what the sales and marketing intiatives may be. This Insight will review a number of areas that can assist in growing the customer base and creating valuable customers. To understand more clearly, an assessme...

USD 995.00

USD 746.25 save 25 %

28 Jun 2005  |  North America

Enterprise Marketing Management

Marketing initiatives have traditionally looked at generating channels for revenue growth.Lately,marketing efforts have come into tighter scrutiny with demands of financial justification of marketing spend.Enterprise Marketing Management (EMM) software provides solutions to exercise cost control and generate value from marketing spend for the enter...

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Wholesale wireline service providers have been enjoying increased demand for leased lines and SONET services from wireless providers as their backhaul traffic has grown. Several market drivers are culminating in wireless service providers needing to expand their backhaul capabilities, but buying services from wholesale providers will prove to be e...

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The U.S. consumer broadband competitive landscape is dominated by the cable multiple system operators (MSOs). These providers accounted for 10.8 million subscribers at year-end 2002, a nearly 70% market share of all broadband subscribers in the U.S. A number of factors have helped MSOs continue to maintain their lead over rival DSL providers. Th...

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