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28 Sep 2005  |  North America
The central goal of this study is to identify the core sets of safety features that consumers desire, as well as their willingness to pay. Multiple analytic methods were triangulated to ensure robust results. Central to this is a pioneering market modeling approach using Adaptive Conjoint Analysis (ACA) data. Purchase intent questions were asked ou...
12 May 2004  |  Europe
European End-user Study on Customer Attitudes and Perceptions Towards Telematics in Commercial Vehicles
09 Jun 2003  |  Europe