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10 May 2017  |  North America
Technicians Shifting to Digital Platforms
The importance of technicians as customers for part suppliers continues to grow with the continued expansion of the Do-It-For-Me (DIFM) channel in the US automotive aftermarket. Although the aftermarket is a mature and stable channel in the United States, market trends such as digitization and private labeling are steadily transforming how technici...
29 Oct 2014  |  North America
Industry Convergence and Growth in the US Automotive Aftermarket
This research service aims to identify trends within the automotive aftermarket for batteries, tires, motor oils, and brake pads. It also measures factors driving product selection, identifies brand use and preference trends by category, and evaluates purchase channel opportunities for each product. The 4 replacement parts markets are concentrated ...
12 Sep 2014  |  Europe
Willingness to Pay for Infotainment and Telematics
The overall objective of this research service was to understand European customers desirability and willingness to pay for advanced telematics and infotainment features. Telematics and infotainment features have a limited influence in the overall vehicle purchase decision. The perceived safety of the vehicle ranks high in markets such as Russia, ...
28 Sep 2005  |  North America
The central goal of this study is to identify the core sets of safety features that consumers desire, as well as their willingness to pay. Multiple analytic methods were triangulated to ensure robust results. Central to this is a pioneering market modeling approach using Adaptive Conjoint Analysis (ACA) data. Purchase intent questions were asked ou...
09 Jun 2003  |  Europe
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