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09 Sep 2014  |  South Asia, Middle East & North Africa
More Automakers are Expected to Use Online and Digital Modes to Complement Traditional Sales
This Market Insight finds that car companies in India will increasingly apply an omnichannel strategy to help market and sell their cars to customers. New cars will be sold via a number of channels, leveraging existing dealer networks and new flagship stores, as well as online and mobile channels. Since 2006, about 4,500 new cars were sold online. ...
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