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25 Jun 2014  |  North America

Social Media Monitoring: Listen and Learn

 

This report assesses the value of social media monitoring to the enterprise, and explores the products and perspectives of three prominent social media monitoring providers. It should be of interest to both buyers and sellers of these solutions as they navigate the emerging social sphere.

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Stratecast recently surveyed decision makers who have already implemented, are planning to implement, or are investigating BDA solutions. This initial report briefly explains the survey methodology, describes the respondent demographics and presents high-level findings that illustrate both the promises and the pitfalls that are attending these earl...

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Most customers are not satisfied enough with their current BDA deployments to accelerate further adoption, although they are not so disappointed as to terminate projects in process. Despite these findings, Stratecast holds to its optimistic ten-year outlook, anticipating a steeper rate of BDA adoption as the ferocious competition among BDAs 300+ v...

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This Stratecast report analyzes MRLA in context with other activities that occur every day on a national and global scale - activities in the private and public sectors that Stratecast believes have a far greater impact on privacy than MRLA. The report analyzes steps the industry has taken to address consumer privacy; as well as solutions and provi...

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01 Apr 2015  |  North America

Machine Learning Meets Marketing

 

This report explains why these new solutions represent a major improvement over existing marketing automation measurements, how they work, and how different vendors are exposing machine learning capabilities in their lead scoring solutions. This report should be of interest to buyers, sellers, and current users of marketing automation (MA) and cust...

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This Stratecast report makes the case for why a truly comprehensive approach to retail analytics needs to transcend the rudimentary data points retailers have been settling for, up to now; and instead needs to support the end-to-end data requirements of retailer-as-enterprise; including executive management, store operations, store design and layou...

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17 Sep 2015  |  North America

Monetizing Core Big Data Technology: Real-time Analytics

 

This report asserts that real-time analytics is not settled science. It is not a foregone conclusion that every company needs and can afford real-time analytics in all areas of the business. There is also not, at this time, one shining example for all to follow in deploying it; but, instead, several models. Therefore, this report explores these a...

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23 Oct 2015  |  North America

Predictive Analytics in the Real World

 

The field of predictive analytics is one of the most complex and challenging subsets of the Big Data and advanced analytic market. There is also a very wide gap between the practitioners of predictive analyticsmost of whom are statisticians, scientific researchers and data scientistsand the people who most want to use predictive analytics for com...

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In this SPIE, Stratecast reviews the complexity surrounding cloud cost comparisons. We identify key considerations for businesses that are looking for the best cloud prices. We review specific use cases provided by different cloud service providers; use cases that emphasize the importance of looking at the workload requirements to identify the serv...

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