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16 May 2014  |  North America
Desirability and Willingness to Pay for Infotainment and Telematics Features
The objectives of this research were to understand the importance of infotainment and telematics features in the overall decision to purchase a vehicle, better comprehend vehicle adoption patterns, identify driver segments and their adoption likelihood, and recognize the key opportunities for growth. It turns out that more vehicle owners currently ...
21 Jan 2014  |  Europe
2011 European Consumers' Desirability and Willingness to Pay for Advanced Driver Assistance and Driving Dynamics Technologies
Consumers' Willingness to Pay for Driver Warning, Assistance, and Information Systems
The primary aim of this study is to evaluate European consumer perceptions, understanding, expectations, motivation, and willingness to pay for driver assistance systems and active safety features. Overall, European vehicle owners continue to rank reliability and safety as the most important features when choosing a new car. More than half of vehic...
20 Jun 2014  |  Europe
Brand Differentiation and Competitive Pressures to Revolutionize the Luxury Vehicle Market by 2020
The aim of this research service is to provide a strategic overview of the global luxury vehicle market. Luxury automotive OEMs must evolve and adapt to emerging Mega Trends of urbanization, demographic and social preference changes, and technology and electric mobility. The study introduces new market segments that have developed to meet changing ...
11 Mar 2014  |  Global
Economic Recovery in Key Markets Pushing Global Sales Upwards
The global market for medium-heavy commercial trucks is expected to show marginal growth despite weakness in the global economy. Key-volume markets such as China, North America and Brazil are expected to continue recovery in trucks sales in 2014. The market demand in India and Russia is expected to remain subdued despite the possibility of Russia h...
17 Jan 2014  |  North America
Industry Convergence and Growth in the US Automotive Aftermarket
While the United States shows signs of recovery from having undergone economic uncertainty, it is critical that manufacturers and suppliers strengthen strategies with insights gathered from the competitive market of automotive replacement parts. This study highlights the strengths of prominent brands, the shifting trends in customer and technician ...
22 May 2014  |  Global
Green, Safe, and Connected Medium–heavy Trucks to Drive Future Freight Mobility
Some of the key trends for OEMs globally are powertrains gaining strength in customer retention strategies, and vehicle platforms becoming the accepted norm in shared engine designs and architecture modularity. Connected fleets on telematics and integrated safety systems, and prognostics are expected to be on the uptake from fleet owners. This rese...
31 Jan 2014  |  North America
Desirability and Willingness to Pay for Safety Systems
The primary aim of this study is to understand the driving environments and behaviors; to evaluate consumer perception, satisfaction, purchase influences, and preferences; and to assess their willingness to pay for safety features. Overall, when purchasing a new vehicle, vehicle owners place highest importance on reliability and safety. The majorit...