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13 Nov 2018  |  Africa
Omni Channel Integration Central to Developing a Successful eCommerce Model
This research study provides an analysis of the African Business to Consumer (B2C) eCommerce market. The stakeholder scope includes B2C companies; geographic scope includes key African countries such as Egypt, Kenya, Nigeria and South Africa; and product category scope includes a number of segments such as books, electronics, fashion, household app...
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