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25 Oct 2016  |  Africa
Growing B2B Demand for Wheat Flour Calls for Business Model Changes Involving Vertical Integration and Local Sourcing Strategies
The Kenyan maize and wheat flour market will show strong growth (CAGR of 7.3%) over the next 5 years as changing consumer preferences for wheat flour, improving retail accessibility, and increasing market sophistication drive demand. Worth $738.1 million in 2015, the Kenyan wheat flour market is expected to reach $1.15 billion by 2020 at a CAGR of ...
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