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06 Feb 2015  |  Europe
Gauging Customers Pulse to Enhance the Driving Experience
A consumer survey completed in 2014 by Frost & Sullivan has revealed that 70% of consumers rate secure feel as the most important aspect when talking about a better driving experience. The survey interviewed more than 1,800 drivers of different car segments across France, Germany, the United Kingdom, and Russia. The survey results present consumers...
USD 16,875.00 save 25 %
03 Apr 2010  |  Europe
2009 European Consumers Desirability and Willingness to Pay for Advanced Safety and Driver Assistance Systems
In this 2009 study, 1938 consumers from U.K., Italy, Spain, France and Germany and across different vehicle segments such as A&B, C, D&E, MPV and SUV participated. This study include detailed analysis of: - importance consumer attach to ADAS features, - consumer preference for HMI notification and warning, - consumer awareness of safety testin...
USD 22,125.00 save 25 %