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18 Dec 2015  |  North America
Industry Convergence and Growth in the US Automotive Aftermarket
The objective of this research was to identify trends within the aftermarket market for batteries, tires, motor oils, and brake pads, measure factors driving product selection, identify brand use and preference trends in all categories, and evaluate purchase channel opportunities. The markets for the 4 categories are concentrated among one to three...
16 May 2014  |  North America
Desirability and Willingness to Pay for Infotainment and Telematics Features
The objectives of this research were to understand the importance of infotainment and telematics features in the overall decision to purchase a vehicle, better comprehend vehicle adoption patterns, identify driver segments and their adoption likelihood, and recognize the key opportunities for growth. It turns out that more vehicle owners currently ...
21 Jan 2014  |  Europe
2011 European Consumers' Desirability and Willingness to Pay for Advanced Driver Assistance and Driving Dynamics Technologies
Consumers' Willingness to Pay for Driver Warning, Assistance, and Information Systems
The primary aim of this study is to evaluate European consumer perceptions, understanding, expectations, motivation, and willingness to pay for driver assistance systems and active safety features. Overall, European vehicle owners continue to rank reliability and safety as the most important features when choosing a new car. More than half of vehic...