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This market insight discusses the importance of the 'process' aspect of CRM in customer retention. This is illustrated with the help of a case study of a leading internet service provider, where we discuss some of the challenges faced by the company in customer retention, and the lessons learnt. Some of the process-centric best practices in custome...

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USD 1,000.00

USD 750.00 save 25 %

2 Item(s)