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28 Nov 2014  |  Europe

Strategic Insight into Voice of European Consumers on Passenger Car Safety Systems

Desirability and Willingness to Pay for Active Safety and ADAS Features

The European consumer base for passenger cars has traditionally embraced the latest technologies for enhancing driving dynamics, connectivity, comfort, and convenience. Although safety was placed second to technology, future trends suggest that consumers are not only willing to pay for life-saving technologies but also show interest in evaluating a...

USD 20,000.00

USD 15,000.00 save 25 %

12 Sep 2014  |  Europe

2014 European Consumer Perceptions toward Infotainment and Telematics

Willingness to Pay for Infotainment and Telematics

The overall objective of this research service was to understand European customers desirability and willingness to pay for advanced telematics and infotainment features. Telematics and infotainment features have a limited influence in the overall vehicle purchase decision. The perceived safety of the vehicle ranks high in markets such as Russia, ...

USD 20,000.00

USD 15,000.00 save 25 %

20 Jun 2014  |  Europe

Future of the Global Luxury Vehicle Market

Brand Differentiation and Competitive Pressures to Revolutionize the Luxury Vehicle Market by 2020

The aim of this research service is to provide a strategic overview of the global luxury vehicle market. Luxury automotive OEMs must evolve and adapt to emerging Mega Trends of urbanization, demographic and social preference changes, and technology and electric mobility. The study introduces new market segments that have developed to meet changing ...

USD 10,000.00

USD 7,500.00 save 25 %

26 May 2014  |  Europe

2013 Europe Consumers’ Attitudes and Perceptions of Vehicle Safety

Desirability and Willingness to Pay for Safety Systems and ADAS Systems

Overall, safety is the second most influential general vehicle feature for next vehicle purchase, with reliability being the first. Majority of respondents have their families and themselves in mind when purchasing safety options. The French, however, are significantly more concerned with the safety of their children than their European counterpart...

USD 20,000.00

USD 15,000.00 save 25 %

21 Jan 2014  |  Europe

2011 European Consumers' Desirability and Willingness to Pay for Advanced Driver Assistance and Driving Dynamics Technologies

Consumers' Willingness to Pay for Driver Warning, Assistance, and Information Systems

The primary aim of this study is to evaluate European consumer perceptions, understanding, expectations, motivation, and willingness to pay for driver assistance systems and active safety features. Overall, European vehicle owners continue to rank reliability and safety as the most important features when choosing a new car. More than half of vehic...

USD 10,000.00

USD 7,500.00 save 25 %

5 Item(s)