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31 Dec 2018  |  North America
Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future
Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...
19 Nov 2018  |  North America
Market Consolidation and Convergence in Product Offerings are Key Themes Driving Market Progression
This study on Big Data Analytics (BDA) classifies the market into 2 major categories: Data Discovery and Visualization (DDV) and Advanced Analytics (AA). The BDA market accounted for $8.5 billion in 2017, and is expected to grow at a Compound Annual Growth Rate (CAGR) of 29.7% to $40.6 billion by 2023.The market is driven by organizations realizing...
18 Sep 2018  |  North America
Market Consolidation and Convergence of Product Offerings Drive Market Growth
This study on the routers, switchers, and master controls market covers software and hardware point solutions as well as comprehensive, large-scale value based applications that support the video production and broadcasting needs of consumers. The global market generated $656.6 million in 2017, and is expected to grow at a compound annual growth ra...
05 Sep 2018  |  Global
Turbulent Market Conditions Due to Shifting Consumer Preferences and Technological Advancements Point to High Growth Potential by 2024 for Vendors; Responsiveness and Scalability Will be Key to Success
The study on the Global Content Protection Market provides a comprehensive analysis of trends, perspectives, and market forecasts until 2024. The segments covered include: a. Conditional Access Systems (CAS) b. Digital Rights Management (DRM) c. Digital Watermarking Apart from providing a thorough competitor analysis of key market partici...
07 Jun 2018  |  North America
Transitioning to the Cloud from Hardware to Software, Prepping for 4K and HDR, and the Rise of APAC will Affect Future Market Revenue
This study is an update to the global media and entertainment (M&E) video transcoders research with a base year of 2017. Video transcoders are used to convert content from a single input to a broad array of output formats, definitions, resolutions, and file or live formats. This enables video to be delivered to diverse networked and handheld device...
09 Apr 2018  |  North America
Greenfield Deployments in Asia-Pacific Offset the Slump in Mature Media Markets
The Pay TV encoders market covers all applications of video encoders related to Pay TV services. Frost & Sullivan analyzes this market in 3 segments: cable, Internet Protocol television (IPTV), and satellite. The Pay TV industry is undergoing a transformation on multiple fronts. Expansion into over-the-top (OTT) services, consolidation among custom...
07 Mar 2018  |  North America
This study focuses on the cable, IPTV, and satellite video market, consumers’ perceptions of this conventional video market, as well as over-the-top video. OTT video service providers are gaining traction in a market already dominated by cable, telco, and satellite; because OTT delivers services everywhere consumers go, at any time, and more im...
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27 Feb 2018  |  North America
Media Industry Upgrades from HD to 4K/HDR and SDI to IP Will Drive Growth in a Mature Market
The media and entertainment industry has witnessed two waves of transitions that have profoundly impacted and shaped its evolution in recent decades – the shift from analog to digital and the move from SD to HD content. Both transitions were highly consequential to vendors in this space due to the billions of dollars spent globally over the trans...
29 Jan 2018  |  Europe
Personalisation, Automation, and Improving Quality of Experience are the Major Focus Areas for the OTT Video Equipment Ecosystem
The European Over-the-Top (OTT) Video equipment market outlook provides bold perspectives, trends, and predictions in the market for 2017 and 2018. The segments covered include Content Delivery Networks (CDN), Online Video Platform (OVP), Online Video Analytics (OVA), Online Video Advertising Platform (OVAP), and Video Transcoders. The analysis aim...