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20 Dec 2008  |  Europe
European Consumer's Attitudes & Perceptions Towards Sustainability, Environment and Alternate Powertrains (Hybrids, Flex-fuels, NG Vehicles)
Consumer research study focussing on European Attitudes and Perceptions towards Sustainability, Environment and Alternate Powertrains. Sample of 2,648 consumers across Europe. The research study involved consumers 17 years and above with a good mix of both genders owning different vehicle segment cars.
09 Jul 2008  |  Europe
European Consumers’ Awareness and Perceptions on Cost of Ownership and Its Impact on Purchasing Decision
This study aids in understanding the customers' perception and attitude toward vehicle cost of ownership parameters and also in evaluating the importance of different parameters considered by customers during vehicle purchase. The study helps in -Identifying relative importance of cost of ownership vis-à-vis vehicle performance and funct...
30 Jun 2008  |  Europe
European Consumers' Perceptions, Attitudes and Willingness to Pay for Comfort & Convenience Features
This study would definitely help OEMs to understand Customers' definition of ride & comfort and the various factors influencing it. The findings would help in determining customers' perceptions and attitudes toward vehicle comfort and convenience features and also in evaluating the importance of each factor in enhancing comfort. The role played by ...