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03 Jun 2020  |  North America
Innovation in Display Technologies, Falling Prices, and the Emergence of Turnkey Solution Providers Drive Growth
Ad spending has been rapidly shifting away from traditional TV, radio, and newspapers to digital media platforms and solutions. Emerging branding/marketing vehicles, including digital signage and interactive kiosks, are gaining traction and hold immense potential for future growth. A key value proposition of signage networks is that they can be dep...
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06 May 2020  |  North America
An Assessment of Market Direction to Prepare for the Rebound
Online video platforms (OVPs) play a critical role in delivering online video content to the world. OVPs enable media and entertainment companies including broadcasters, multiple-system operators, publishers, and other content owners to publish, protect, manage, and monetize their digital video assets. OVPs also power the video for online propertie...
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18 Jul 2019  |  North America
Proliferation of Content and Increasing Consumption Spurring Growth
Content delivery network (CDN) providers offer service-based technology and products that enable the delivery of content from their servers to the end user on the public internet. CDN vendors largely have proprietary infrastructure and use a combination of servers, network routing, and intelligent software to enable delivery of content from their n...
12 Jul 2019  |  North America
In a Fragmented Market, Home-grown Solutions Restrict Revenue Growth and North America Remains the Primary Focus for Market Expansion
Consumption of news and entertainment has evolved; consumers want access to information anytime, anywhere, and across devices. This is driving the adoption of CMS to deliver content across form factors. The need for this shift in media consumption habits is the result of changing expectations of consumers who are demanding news and media platforms ...
25 Apr 2019  |  North America
Growth of Video Streaming Depends on Good Quality of Service (QoS)
Over the top (OTT) monitoring and compliance (M&C) solutions often overlap with complementary software solutions, such as quality of experience (QoE) and quality of service (QoS) measurements for the distribution of video over streaming services. Most OTT monitoring and compliance vendors have proprietary software and use a combination of servers, ...
12 Mar 2019  |  North America
A Measurement System to Spark Companies 2 Action (C2A)—Innovation That Fuels New Deal Flow and Growth Pipelines
The Frost Radar focuses on the global video managed services market and the related research with a base year of 2017. Video managed services, by definition, are services where entire portions of a content provider’s digital media workflows are outsourced to a third party. Video managed services are distinct from professional services or consulti...
21 Jan 2019  |  North America
As Delivery and Workflow Increasingly Commoditize, Live Workflows and Personalization Capabilities will be Competitive Factors for OVPs
Frost & Sullivan defines an online video platform (OVP) as a fee-based software-as-a service (SaaS) online content solution that enables video content owners to ingest, transcode, store, manage, protect, publish, syndicate, track, and monetize online video. While video continues to form the center of this formal definition, this process also includ...
18 Jan 2019  |  North America
Outsourcing Video Workflows Will be Seen as a Cost-saving Strategy Later in the Forecast Period
The study focuses on the global video managed services market and research related with a base year of 2017. Video managed services by definition are services where entire portions of a content provider’s digital media workflows are outsourced to a third party. Video managed services are distinct from professional services or consulting services ...
31 Dec 2018  |  North America
Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future
Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...
19 Nov 2018  |  North America
Market Consolidation and Convergence in Product Offerings are Key Themes Driving Market Progression
This study on Big Data Analytics (BDA) classifies the market into 2 major categories: Data Discovery and Visualization (DDV) and Advanced Analytics (AA). The BDA market accounted for $8.5 billion in 2017, and is expected to grow at a Compound Annual Growth Rate (CAGR) of 29.7% to $40.6 billion by 2023.The market is driven by organizations realizing...