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27 Apr 2020  |  Global
Stakeholders to Focus on Resource Optimization, New Growth Segments and Cost Rationalization to Overcome Slowdown
The mushrooming corona virus outbreak in the central Chinese city of Wuhan prompted the World Health Organization (WHO) to declare a global health emergency in late January. The corona virus outbreak isn’t just a massive health crisis; it’s an economic one as well. If the pandemic is not contained by a large extent by April, the drop in consum...
11 Feb 2019  |  Global
Understandings of the Preferences and Trends of the New Customer Base
Generation Z currently makes up 24% of the global population and are set to have significant spending power. This "digitally native" population cohort, born between 1993 and 2007, will be an important customer base in the future. This age cohort is expected to be the most ethnically diverse and tolerant generation yet. It is also a socially and env...
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