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16 May 2014  |  North America
Desirability and Willingness to Pay for Infotainment and Telematics Features
The objectives of this research were to understand the importance of infotainment and telematics features in the overall decision to purchase a vehicle, better comprehend vehicle adoption patterns, identify driver segments and their adoption likelihood, and recognize the key opportunities for growth. It turns out that more vehicle owners currently ...
21 Jan 2014  |  Europe
2011 European Consumers' Desirability and Willingness to Pay for Advanced Driver Assistance and Driving Dynamics Technologies
Consumers' Willingness to Pay for Driver Warning, Assistance, and Information Systems
The primary aim of this study is to evaluate European consumer perceptions, understanding, expectations, motivation, and willingness to pay for driver assistance systems and active safety features. Overall, European vehicle owners continue to rank reliability and safety as the most important features when choosing a new car. More than half of vehic...
01 Apr 2013  |  Europe
2012 European Customer Desirability and Willingness to Pay for Infotainment, HMI and Telematics Features and Services
Consumers' Willingness to Pay for Next-Generation Infotainment, App Concepts, and HMI Solutions
This customer research deliverable measures customer attitudes and perceptions regarding new generation infotainment, app concepts and HMI solutions. The demographic is comprised of European vehicle owners who intend to purchase a new vehicle within the next two years. Only qualified respondents, who met requirements set by a screening process prio...
30 Jan 2013  |  North America
Consumers' Attitudes and Willingness to Pay for Infotainment, App Concepts, and HMI Solutions
The primary objective of this research is to measure the attitudes and perceptions of United States vehicle owners with OE and/or aftermarket telematics and location-based service (LBS) systems, including smart phones, who intend to purchase a new vehicle within the next two years. Objectives guiding this research are to identify current usage of t...
01 Oct 2013  |  Europe
Voice of the Customer Study
The overall objectives of this study are to investigate typical attitudes towards fleet telematics (fleet management system solutions), to understand the key feature and service expectations, to explore perceptions and willingness to pay for fleet telematics services, to examine vendor satisfaction and brand perceptions, and to look into vendor con...
06 Sep 2013  |  North America
Opportunities in the Automotive Tools Market
This research study identifies trends within the automotive tools market for power tools, hand tools, handheld diagnostic tools, pneumatic/air tools, and tool storage devices. Overall, while fewer handheld diagnostic tools are currently owned, they are on a projected higher growth rate than other tools/devices. Conversely, the number of hand tools ...
26 Jul 2018  |  North America
Americas Fleet Managers’ Desirability and Willingness to Pay for Fleet Management and Telematics Solutions, 2017
Understand Consumer Perceptions, Switching Behaviour and Willingness to Pay
The overall objectives of this study are to investigate typical attitudes towards fleet telematics (fleet management system solutions), understand key features and service expectations; explore perceptions and willingness to pay for fleet telematics services; examine vendor satisfaction and brand perceptions; and look at vendor consideration and se...
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18 Dec 2015  |  North America
Industry Convergence and Growth in the US Automotive Aftermarket
The objective of this research was to identify trends within the aftermarket market for batteries, tires, motor oils, and brake pads, measure factors driving product selection, identify brand use and preference trends in all categories, and evaluate purchase channel opportunities. The markets for the 4 categories are concentrated among one to three...
12 Jan 2016  |  North America
Consumer Preferences Indicate Exciting Prospects for Advanced Driver Assisted Systems (ADAS) and Collision Avoidance
Rapid advancement of technologies and their declining costs provide new opportunities to meet the increasingly stringent emission and safety standards of vehicles and significantly enhance the driving experience. Several technology alternatives and pathways are available for meeting desired functional and performance goals, some of which come with ...
30 Sep 2016  |  North America
Snap-on Tools Continues its Dominance as the Most Preferred Brand
Currently in its eighth year, thus research study tracks the purchasing patterns of automotive tools (hand tools, power tools, handheld diagnostic tools, pneumatic /air tools, and tool storage devices) among US technicians. About 500 automotive service professionals were surveyed in May 2016. To have qualified as a respondent, an automotive technic...