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12 Sep 2014  |  Europe

2014 European Consumer Perceptions toward Infotainment and Telematics

Willingness to Pay for Infotainment and Telematics

The overall objective of this research service was to understand European customers desirability and willingness to pay for advanced telematics and infotainment features. Telematics and infotainment features have a limited influence in the overall vehicle purchase decision. The perceived safety of the vehicle ranks high in markets such as Russia, ...

USD 20,000.00

USD 15,000.00 save 25 %

21 Jan 2014  |  Europe

2011 European Consumers' Desirability and Willingness to Pay for Advanced Driver Assistance and Driving Dynamics Technologies

Consumers' Willingness to Pay for Driver Warning, Assistance, and Information Systems

The primary aim of this study is to evaluate European consumer perceptions, understanding, expectations, motivation, and willingness to pay for driver assistance systems and active safety features. Overall, European vehicle owners continue to rank reliability and safety as the most important features when choosing a new car. More than half of vehic...

USD 10,000.00

USD 7,500.00 save 25 %

2 Item(s)