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10 May 2017  |  North America

US Automotive Technicians’ Choice Survey of Replacement Parts, 2016

Technicians Shifting to Digital Platforms

The importance of technicians as customers for part suppliers continues to grow with the continued expansion of the Do-It-For-Me (DIFM) channel in the US automotive aftermarket. Although the aftermarket is a mature and stable channel in the United States, market trends such as digitization and private labeling are steadily transforming how technici...

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29 Oct 2014  |  North America

2014 US Auto Technicians' ChoiceReplacement Parts

Industry Convergence and Growth in the US Automotive Aftermarket

This research service aims to identify trends within the automotive aftermarket for batteries, tires, motor oils, and brake pads. It also measures factors driving product selection, identifies brand use and preference trends by category, and evaluates purchase channel opportunities for each product. The 4 replacement parts markets are concentrated ...

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USD 15,000.00 save 25 %

The central goal of this study is to identify the core sets of safety features that consumers desire, as well as their willingness to pay. Multiple analytic methods were triangulated to ensure robust results. Central to this is a pioneering market modeling approach using Adaptive Conjoint Analysis (ACA) data. Purchase intent questions were asked ou...

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USD 15,000.00 save 25 %

3 Item(s)