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30 Jun 2019  |  North America
Insight into the Behaviors and Motivations Shaping the Post-Millennial Generation
Generation Z, the generation that comes after millennials, is now coming of age, entering the workforce, and growing in consumer power. By 2027, Gen Z will represent 20% of the US population--about 70 million people. In the United States, it is estimated that Gen Z has a direct spending power of at least $143 billion and an indirect spending power ...