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11 Feb 2019  |  Global

Generation Z as Future Customers, Forecast to 2027

Understandings of the Preferences and Trends of the New Customer Base

Generation Z currently makes up 24% of the global population and are set to have significant spending power. This "digitally native" population cohort, born between 1993 and 2007, will be an important customer base in the future. This age cohort is expected to be the most ethnically diverse and tolerant generation yet. It is also a socially and env...

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