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30 Jan 2012  |  North America
U.S. Generation “Y”: Beliefs and Attitudes Towards Environment and Personal Mobility Needs and Vehicle Preferences
Gen "Y" redefines the future of mobility in the U.S.
This study identifies the various personal mobility preferences and most preferred vehicles by U.S. Generation Y Consumers. The objective of this study is to develop a vehicle model incorporating the features most desired by these consumers, based on income, gender, education, etc. Gen Y drivers consider comfort, status, and money to be important e...
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