The objectives of this research were to understand the importance of infotainment and telematics features in the overall decision to purchase a vehicle, better comprehend vehicle adoption patterns, identify driver segments and their adoption likelihood, and recognize the key opportunities for growth. It turns out that more vehicle owners currently ...

The primary aim of this study is to understand the driving environments and behaviors; to evaluate consumer perception, satisfaction, purchase influences, and preferences; and to assess their willingness to pay for safety features. Overall, when purchasing a new vehicle, vehicle owners place highest importance on reliability and safety. The majorit...