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Does mobile advertising work? The fate of an industry that currently generates billions of dollars in revenue depends on the answer to that question. This report provides some answers, and continues Stratecasts analysis of an expanding area of the Big Data and analytics market: mobile, retail, and location analytics.

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Asynchronous communications methods are, by and large, over-the-top (OTT) and are accessed through broadband connections. OTT service providers such as Google and Facebook have built substantial empires providing such services; but now consumers are looking for more complete OTT packages. It may be time to consider combining the new asynchronous ap...

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04 Jun 2014  |  Europe

Evolution of the European Meter Data Management Market

High-volume Data Management and Pattern Analytics will be the True ROI of Smart Meters

Utilities are becoming increasingly aware of the importance of efficient data management in smart metering projects. To manage and use the growing volume and variety of data, they must be capable of high-volume data management and data-pattern analytics. Although many utilities still fail to consider smart metering as a software project, meter data...

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23 May 2014  |  North America

Cloud and Security's Productive Coexistence

 

In this SPIE, Stratecast provides its view on what a cloud security framework could be, its appealing attributes, and the barriers to be overcome to bring this framework to market.

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In this report, the dynamics driving regulation are examined, with the intent of determining how regulation, litigation and legislation are shaping the future of telecommunications. This analysis will be of interest to network operators, public policy advocates, regulators, and legislators.

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This SPIE will examine the new partnership between Salesforce.com and Comptel for the competitive edge it provides them both, the benefits it could confer on the CSP, and the impact it may have on the industry as O&M solutions inch further toward the cloud.

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09 May 2014  |  North America

What if They Held a Cloud Pricing War and Nobody Came?

 

In this SPIE, we explore the complex economics associated with cloud pricing. We look at enterprise perceptions regarding pricing, and assess the pricing strategies espoused by AWS, Google, and Microsoft for their public cloud services. Finally, we gaze into our crystal ball and envision the future of a price-driven cloud market.

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This report brings to light the multi-carrier, multi-platform dilemma that global enterprises face when they sell turn-key connected devices to a global customer audience. In this report, we explicitly focus on the nagging problem of provisioning, tracking, monetizing and reporting on smart-enabled devices when they, for example, are manufactured i...

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23 Apr 2014  |  North America

The Future of Mobile Solutions from a Customer PerspectiveUnited States and Europe

Growth Opportunities in 5 Key Industries

The overall research objective of the survey conducted during the 4th quarter 2013 was to measure the current use and future decision-making behavior toward IT technologies, specifically mobile solutions such as mobile software applications, machine-to-machine (M2M) communications, and mobile device management (MDM). Segmenting the current and fore...

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18 Apr 2014  |  North America

Big Data and Analytics: Where's the Value Proposition?

 

This SPIE explores the basic value proposition for Big Data and analytics and discusses the several issues that will have to be addressed to convert that value from conceptual potential to quantifiable business success.

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