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16 May 2014  |  North America

2013 United States Consumers’ Attitudes and Perceptions toward Infotainment and Telematics

Desirability and Willingness to Pay for Infotainment and Telematics Features

The objectives of this research were to understand the importance of infotainment and telematics features in the overall decision to purchase a vehicle, better comprehend vehicle adoption patterns, identify driver segments and their adoption likelihood, and recognize the key opportunities for growth. It turns out that more vehicle owners currently ...

USD 10,000.00

USD 7,500.00 save 25 %

21 Jan 2014  |  Europe

2011 European Consumers' Desirability and Willingness to Pay for Advanced Driver Assistance and Driving Dynamics Technologies

Consumers' Willingness to Pay for Driver Warning, Assistance, and Information Systems

The primary aim of this study is to evaluate European consumer perceptions, understanding, expectations, motivation, and willingness to pay for driver assistance systems and active safety features. Overall, European vehicle owners continue to rank reliability and safety as the most important features when choosing a new car. More than half of vehic...

USD 10,000.00

USD 7,500.00 save 25 %

2 Item(s)