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28 Nov 2014 | Europe
Strategic Insight into Voice of European Consumers on Passenger Car Safety Systems
Desirability and Willingness to Pay for Active Safety and ADAS Features
The European consumer base for passenger cars has traditionally embraced the latest technologies for enhancing driving dynamics, connectivity, comfort, and convenience. Although safety was placed second to technology, future trends suggest that consumers are not only willing to pay for life-saving technologies but also show interest in evaluating a...
USD 20,000.00
USD 15,000.00 save 25 %
26 May 2014 | Europe
2013 Europe Consumers’ Attitudes and Perceptions of Vehicle Safety
Desirability and Willingness to Pay for Safety Systems and ADAS Systems
Overall, safety is the second most influential general vehicle feature for next vehicle purchase, with reliability being the first. Majority of respondents have their families and themselves in mind when purchasing safety options. The French, however, are significantly more concerned with the safety of their children than their European counterpart...
USD 20,000.00
USD 15,000.00 save 25 %
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