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08 Jan 2020  |  North America

Global Smart TVs Market, Forecast to 2025

4K/HDR and Falling Prices to Drive Market Growth as Competition from Chinese Vendors Intensifies

Falling prices and the demand for next-generation features such as 4K and HDR continue to be the strongest drivers for smart TV sales. Even as the price of the highest-end models continues to rise as screen sizes and device sophistication at the high end continue to grow, there is falling disparity between traditional and smart TV price points at t...

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