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28 Nov 2014  |  Europe
Desirability and Willingness to Pay for Active Safety and ADAS Features
The European consumer base for passenger cars has traditionally embraced the latest technologies for enhancing driving dynamics, connectivity, comfort, and convenience. Although safety was placed second to technology, future trends suggest that consumers are not only willing to pay for life-saving technologies but also show interest in evaluating a...
12 Sep 2014  |  Europe
Willingness to Pay for Infotainment and Telematics
The overall objective of this research service was to understand European customers desirability and willingness to pay for advanced telematics and infotainment features. Telematics and infotainment features have a limited influence in the overall vehicle purchase decision. The perceived safety of the vehicle ranks high in markets such as Russia, ...
26 May 2014  |  Europe
Desirability and Willingness to Pay for Safety Systems and ADAS Systems
Overall, safety is the second most influential general vehicle feature for next vehicle purchase, with reliability being the first. Majority of respondents have their families and themselves in mind when purchasing safety options. The French, however, are significantly more concerned with the safety of their children than their European counterpart...
19 Mar 2007  |  Europe
Russian Powertrain Technologies and Features: Voice of Customer Study on Customer Attitudes, Desirability and Willingness to Pay
This research service provides information about consumer attitudes and perception towards engine / fuel types, powertrain characteristics,new technologies and importance of these factors when purchasing a new vehicle.This also establishes the desirability and willingness to pay by consumer research groups within Russian market. Driveline (4WD) use...
USD 19,875.00 save 25 %
06 Jul 2005  |  Europe
The aim of the study is to analyse customer preferences and willingness to pay for active and passive safety systems and features in Passenger Cars: 1. Evaluate customer perception towards current active and passive safety systems and their benefits 2. Establish desirability and willingness to pay for customer/vehicle groups within regional m...
USD 19,500.00 save 25 %