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21 Jan 2014  |  Europe
2011 European Consumers' Desirability and Willingness to Pay for Advanced Driver Assistance and Driving Dynamics Technologies
Consumers' Willingness to Pay for Driver Warning, Assistance, and Information Systems
The primary aim of this study is to evaluate European consumer perceptions, understanding, expectations, motivation, and willingness to pay for driver assistance systems and active safety features. Overall, European vehicle owners continue to rank reliability and safety as the most important features when choosing a new car. More than half of vehic...
01 Oct 2013  |  Europe
Voice of the Customer Study
The overall objectives of this study are to investigate typical attitudes towards fleet telematics (fleet management system solutions), to understand the key feature and service expectations, to explore perceptions and willingness to pay for fleet telematics services, to examine vendor satisfaction and brand perceptions, and to look into vendor con...
01 Apr 2013  |  Europe
2012 European Customer Desirability and Willingness to Pay for Infotainment, HMI and Telematics Features and Services
Consumers' Willingness to Pay for Next-Generation Infotainment, App Concepts, and HMI Solutions
This customer research deliverable measures customer attitudes and perceptions regarding new generation infotainment, app concepts and HMI solutions. The demographic is comprised of European vehicle owners who intend to purchase a new vehicle within the next two years. Only qualified respondents, who met requirements set by a screening process prio...
26 Jan 2012  |  Europe
EU 'Generation Y' Beliefs and Attitudes Towards Environment, Personal Mobility Needs, and Vehicle Preferences
Vehicle personalisation and new technologies attract Gen "Y"
This study revolves around Generation Y in Europe (with a population of about 100 million) and their beliefs, attitude towards environment, personal mobility needs and vehicle preferences. Global events such as terrorism, economic recession, and climate change have shaped their beliefs, attitudes, and behaviour. Based on age, gender, education lev...