Real business value comes from leveraging relationships. Historically companies have tried to attract clients through product innovation and branding. Now with technology and a disloyal market, new challenges arise. The opportunity lies in creating significant customer experiences to reduce the cost of sale and maximize profitability. Customer Relationship Management (CRM) improves the life of your customer and ultimately the life of your business. Making your sales or organization more customer-focused will have the desired result. Frost & Sullivan transcripts from the Second Annual Customer Relationship Management Conference and Exhibition (January 21-25, 2001—Scottsdale, Arizona) will teach you how to become CRM-driven for success.