Second Annual Customer Relationship Management Conference Executive Briefings

Second Annual Customer Relationship Management Conference Executive Briefings

RELEASE DATE
30-Jan-2001
REGION
North America
Research Code: 7294-01-00-00-00
SKU: IT01171-AP-MR_10926

$495.00

Special Price $371.25 save 25 %

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SKU
IT01171-AP-MR_10926

$495.00

$371.25 save 25 %

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Description

Real business value comes from leveraging relationships. Historically companies have tried to attract clients through product innovation and branding. Now with technology and a disloyal market, new challenges arise. The opportunity lies in creating significant customer experiences to reduce the cost of sale and maximize profitability. Customer Relationship Management (CRM) improves the life of your customer and ultimately the life of your business. Making your sales or organization more customer-focused will have the desired result. Frost & Sullivan transcripts from the Second Annual Customer Relationship Management Conference and Exhibition (January 21-25, 2001—Scottsdale, Arizona) will teach you how to become CRM-driven for success.

Table of Contents

Chairman's Opening Remarks

  • Biography: Chris Wright-Frost & Sullivan
  • Presentation

Kickoff Address: Where the Rubber Meets the Road!

  • Biography: Michael Fortino-The Fortino Group
  • Presentation

Keynote Presentation: Building Customer-Centric Organization

  • Biography: Karthik Krishnamurty-Cisco Systems
  • Presentation

Scorecard For Success: Maximizing The Value Of CRM Systems

  • Biography: Jeff Matthews-Onyx Software
  • Presentation
  • Q&A

Do You Know Your Customers?-The Value Of Relationships In The Networked Economy

  • Biography: Cathy Burrows-NCR Corporation
  • Presentation

CRM Success Story

  • Biography: Beth Devin-Charles Schwab & Co.
  • Presentation

Customer Measurement: Opportunities For Improvement

  • Biography: Michael J. Spendolini-MJS Associates
  • Presentation

Building CRM Into Your Sales And Marketing Strategy

  • Biography: Ariel Kelman-Ventaso
  • Presentation
  • Q&A

Panel Discussion: Key Success Factors Of Customer-Centric Solutions

  • Biography: Frederica Carpenter-Microsoft Corporation
  • Presentation

Keynote Presentation: Make CRM Your Ultimately Competitive Advantage

What Does All Your Customer Data Mean? Separate The Information From The Noise

Customer-Centric Marketing: It's A Whole New Game. Are You Ready To Play?

Are Your Customer Management Practices Resulting In A Win-Win For Both Your Customers And Your Company?

The Next Wave Of CRM: Real-Time Demos On The Desktop

From Cost Center To Strategic Asset: How CRM Changes The Role Of Contact Centers

Panel Discussion A: e-CRM

Panel Discussion B: Strategic Perspectives On CRM Outsourcing

Related Research
Real business value comes from leveraging relationships. Historically companies have tried to attract clients through product innovation and branding. Now with technology and a disloyal market, new challenges arise. The opportunity lies in creating significant customer experiences to reduce the cost of sale and maximize profitability. Customer Relationship Management (CRM) improves the life of your customer and ultimately the life of your business. Making your sales or organization more customer-focused will have the desired result. Frost & Sullivan transcripts from the Second Annual Customer Relationship Management Conference and Exhibition (January 21-25, 2001Scottsdale, Arizona) will teach you how to become CRM-driven for success.
More Information
No Index Yes
Podcast No
Industries Information Technology
WIP Number 7294-01-00-00-00
Is Prebook No