Second Annual Customer Relationship Management Conference Executive Briefings

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Regular Price: USD 495.00

Special Price USD 346.50


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Real business value comes from leveraging relationships. Historically companies have tried to attract clients through product innovation and branding. Now with technology and a disloyal market, new challenges arise. The opportunity lies in creating significant customer experiences to reduce the cost of sale and maximize profitability. Customer Relationship Management (CRM) improves the life of your customer and ultimately the life of your business. Making your sales or organization more customer-focused will have the desired result. Frost & Sullivan transcripts from the Second Annual Customer Relationship Management Conference and Exhibition (January 21-25, 2001—Scottsdale, Arizona) will teach you how to

Table of Contents

Second Annual Customer Relationship Management Conference Executive Briefings, General Session-Day OneChairman's Opening RemarksBiography: Chris Wright-Frost & SullivanPresentationKickoff Address: Where the Rubber Meets the Road!Biography: Michael Fortino-The Fortino GroupPresentationKeynote Presentation: Building Customer-Centric OrganizationBiography: Karthik Krishnamurty-Cisco SystemsPresentationScorecard For Success: Maximizing The Value Of CRM SystemsBiography: Jeff Matthews-Onyx SoftwarePresentationQ&ADo You Know Your Customers?-The Value Of Relationships In The Networked EconomyBiography: Cathy Burrows-NCR CorporationPresentationCRM Success StoryBiography: Beth Devin-Charles Schwab & Co.PresentationCustomer Measurement: Opportunities For ImprovementBiography: Michael J. Spendolini-MJS AssociatesPresentationBuilding CRM Into Your Sales And Marketing StrategyBiography: Ariel Kelman-VentasoPresentationQ&APanel Discussion: Key Success Factors Of Customer-Centric SolutionsBiography: Frederica Carpenter-Microsoft CorporationPresentationSecond Annual Customer Relationship Management Conference Executive Briefings, General Session-Day TwoKeynote Presentation: Make CRM Your Ultimately Competitive AdvantageBiography: Robert l. McDowell-MicrosoftPresentationWhat Does All Your Customer Data Mean? Separate The Information From The NoiseBiography: Ann Bossard-Environmental Systems Research Institute Inc.PresentationQ&ACustomer-Centric Marketing: It's A Whole New Game. Are You Ready To Play?Biography: Monica Nester-Annuncio SoftwarePresentationAre Your Customer Management Practices Resulting In A Win-Win For Both Your Customers And Your Company?Biography: Mark Sauter-Dow Corning CorporationPresentationThe Next Wave Of CRM: Real-Time Demos On The DesktopBiography: Barry James Folsom-PlaceWarePresentationQ&AFrom Cost Center To Strategic Asset: How CRM Changes The Role Of Contact CentersBiography: Katrina Howell-Frost & SullivanPresentationQ&APanel Discussion A: e-CRMBiography: Joe Fristensky-Frost & SullivanPresentationPanel Discussion B: Strategic Perspectives On CRM OutsourcingBiography: Scott Prescott-Frost & SullivanPresentationSecond Annual Customer Relationship Management Conference Executive Briefings, TutorialDesigning and Building a Business Intelligence SystemBiography: Herb Meyer-Real-World IntelligencePresentation-Part OnePresentation-Part TwoPresentation-Part Three

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