Selling Broadband in Europe: Opportunities and Challenges of selling Broadband to SMEs

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Table of Contents

Selling Broadband in Europe, Executive SummaryExecutive SummaryExecutive SummarySelling Broadband in Europe, Introduction & Market OverviewIntroductionIntroduction and ScopeMarket OverviewEuropean Market OverviewSelling Broadband in Europe, Key Findings: Market Analysis & ForecastsChallengesMarket Drivers and RestraintsChallenges for Service ProvidersCurrent and Forecast Penetration RatesSelling Broadband in Europe, Service Provider BenchmarkKey PlayersFrance TelecomTeliaSoneraBTTelecom ItaliaTelefonicaDeutsche TelecomQSCE.biscom (Fastweb)Selling Broadband in Europe, Opportunities; Conclusions & RecommendationsRecommendationsOpportunities for Service ProvidersConclusionsRecommendationsSelling Broadband in Europe, Frost & Sullivan Awards2004 Marketing Strategy Leadership AwardAward Winner - BT Retail2004 Business Development Strategy Leadership AwardAward Winner - E.Biscom (FastWeb)2004 Market Penetration Leadership AwardAward Winner - TeliaSonera




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