Server-side Ad Stitching Gains Traction in Live and Catch-up TV

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Traditionally, server-side ad insertion has been aimed at tackling the problems of ad blocking and device fragmentation. Advances in technology are now emphasising the importance of ad stitching for live and catch up TV. Client-side ad SDKs have grown in sophistication while the platforms they run have become more capable, and the transition to native apps brings tools for platform normalization. This has enabled publishers to deliver VOD client-side ads much more efficiently and effectively than before.

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Server-side Ad Stitching Gains Traction in Live and Catch-up TVAnalysis of Server-side Ad Insertion in Live and Catch-up TVInsight on Server-side Ad Stitching in Live and Catch-up TV

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