Server-side Ad Stitching Gains Traction in Live and Catch-up TV

Server-side Ad Stitching Gains Traction in Live and Catch-up TV

RELEASE DATE
17-Jun-2016
REGION
North America
Research Code: 9849-00-54-00-00
SKU: EM00220-NA-MR_18674

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SKU
EM00220-NA-MR_18674

$1,500.00

$1,125.00 save 25 %

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Description

Traditionally, server-side ad insertion has been aimed at tackling the problems of ad blocking and device fragmentation. Advances in technology are now emphasising the importance of ad stitching for live and catch up TV. Client-side ad SDKs have grown in sophistication while the platforms they run have become more capable, and the transition to native apps brings tools for platform normalization. This has enabled publishers to deliver VOD client-side ads much more efficiently and effectively than before.

Table of Contents

Insight on Server-side Ad Stitching in Live and Catch-up TV

Related Research
Traditionally, server-side ad insertion has been aimed at tackling the problems of ad blocking and device fragmentation. Advances in technology are now emphasising the importance of ad stitching for live and catch up TV. Client-side ad SDKs have grown in sophistication while the platforms they run have become more capable, and the transition to native apps brings tools for platform normalization. This has enabled publishers to deliver VOD client-side ads much more efficiently and effectively than before.
More Information
No Index No
Podcast No
Author Dan Rayburn
Industries Entertainment and Media
WIP Number 9849-00-54-00-00
Is Prebook No