Singapore CRM Customer Satisfaction Analysis

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This study maps the customer behaviour and expectations from the implemented CRM solution. The analysis highlights the key business challenges driving adoption of CRM solution, vendor evaluation criteria and purchase decision making process.

Table of Contents

Singapore CRM Customer Satisfaction Analysis, Singapore CRM Customer Satisfaction AnalysisCRM Survey OverviewCRM Survey OverviewDemographics of the SampleDemographics of the SampleLevel of CRM ImplementationLevel of CRM ImplementationCRM Adoption by Product SegmentsCRM Adoption by Product SegmentsCRM Adoption by VerticalsCRM Adoption by VerticalsVendor PresenceVendor PresenceTenure of Implementation of CRMTenure of Implementation of CRMNumber of Users of CRMNumber of Users of CRMNumber of LocationsNumber of LocationsUser Licenses across CRM SegmentsUser Licenses across CRM SegmentsOrganization Level of ImplementationOrganization Level of ImplementationCRM Usage by Employee LevelCRM Usage by Employee LevelBusiness ChallengesBusiness ChallengesCritical Business ChallengesCritical Business ChallengesVendor Selection CriteriaVendor Selection CriteriaPurchase Triggers for CRM DeploymentPurchase Triggers for CRM DeploymentLevel of Customer SatisfactionLevel of Customer SatisfactionLoyalty AssessmentLoyalty AssessmentBest-placed CRM Vendor (Top of Mind Vendor Analysis)Best-placed CRM Vendor (Top of Mind Vendor Analysis)Analysis of Satisfaction Level Versus LoyaltyAnalysis of Satisfaction Level Versus LoyaltyFrost & Sullivan AwardsFrost & Sullivan Award: Singapore OCRM Customer Service Leadership Award 2005

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