SMS Applications and Services in Western Europe; Short Term Revenue Opportunities

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The report gives a strategic overview of how SMS has developed and grown to such a popular, ubiquitous technology. It looks at the evolution of SMS from a basic alerting mechanism to mass market communication channel, and how it will continue to grow and be used as next generation technologies like EMS and MMS are launched.

Table of Contents

SMS Applications and Services in Western Europe; Short Term Revenue Opportunities, Executive SummaryReport OverviewIntroductionMajor Findings and IssuesConclusionSMS Applications and Services in Western Europe; Short Term Revenue Opportunities, SMS OverviewEvolution: Wireless Information and Wireless Messaging ServicesEvolution and Usage of Wireless Information ServicesEvolution of Mobile MessagingSMS: Definition and Benefits and FeaturesSMS ContentTimeline for Adoption of Wireless Information Services in EuropeSMS Applications and Services in Western Europe; Short Term Revenue Opportunities, SMS TechnologyInfrastructureArchitectureSMS CenterStandards and Infrastructure ProtocolsSIM ToolkitInterconnect ChargesBillingSMS Applications and Services in Western Europe; Short Term Revenue Opportunities, Business Models and Revenue StreamsRelationships Between Key PlayersValue ChainContent DevelopersService and Solutions ProvidersEquipment VendorsNetwork OperatorsPricingSMS Applications and Services in Western Europe; Short Term Revenue Opportunities, Figures and ForecastsSMS Usage and Growth ForecastsSubscriber FiguresSMS ForecastsSMS Applications and Services in Western Europe; Short Term Revenue Opportunities, SMS Applications and ServicesSegmentationMessagingCross Media InteractivityEnterpriseMarketingm-CommerceEntertainment and CompetitionsInformationSMS Applications and Services in Western Europe; Short Term Revenue Opportunities, SMS Development: Opportunities and RestraintsChallenges and RestraintsMarket Maturity and Revenue GenerationAdoption of ServicesNetwork CapacitySMS Applications and Services in Western Europe; Short Term Revenue Opportunities, Positioning Technologies and Next Generation DevelopmentImpact of 2.5G and 3G on SMSMessaging Evolution: EMSMessaging Evolution: MMSSMS Applications and Services in Western Europe; Short Term Revenue Opportunities, Market Engineering AwardsMarket Engineering Awards for the Western European SMS MarketIntroductionBusiness Development Strategy: FlytxtProduct Innovation: CodeonlineBrand Awareness Development: Microsoft MSNSMS Applications and Services in Western Europe; Short Term Revenue Opportunities, GlossaryTerms and ConceptsDefinitions and ExplanationsSMS Applications and Services in Western Europe; Short Term Revenue Opportunities, Key Companies and OrganisationsSMS CompaniesContact Details




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