Social Media in Customer Care - Asia-Pacific View

Social Media in Customer Care - Asia-Pacific View

Insights in Social Media as an Alternative Customer Service Channel from an Asia-Pacific Perspective

RELEASE DATE
11-Sep-2012
REGION
Asia Pacific
Research Code: P6A7-01-00-00-00
SKU: IT02328-AP-MR_12083
$10,000.00
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SKU
IT02328-AP-MR_12083
$10,000.00
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Description

This research service examines the use of social media and social networking as channels for customer contact in the Asia-Pacific region. Key discussions are centered on insights into market trends as well as business challenges, drivers, and restraints. The service highlights contact centers and customer relationship management (CRM) vendors in this space, and analyzes adoption trends across verticals and horizontals in the region. The service also includes case studies of enterprises using social media and networking to improve customer contact. Further, it provides best practices for social media use.

Table of Contents

Increasing Activity from Enterprises Experimenting with Social Channels in the Region

  • Best Practices and Standard Technology Applications for Social Media Tools are Quickly Emerging
Related Research
This research service examines the use of social media and social networking as channels for customer contact in the Asia-Pacific region. Key discussions are centered on insights into market trends as well as business challenges, drivers, and restraints. The service highlights contact centers and customer relationship management (CRM) vendors in this space, and analyzes adoption trends across verticals and horizontals in the region. The service also includes case studies of enterprises using social media and networking to improve customer contact. Further, it provides best practices for social media use.
More Information
No Index Yes
Podcast No
Author Krishna Baidya
Industries Information Technology
WIP Number P6A7-01-00-00-00
Is Prebook No