Social Media Monitoring: Listen and Learn

 

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This report assesses the value of social media monitoring to the enterprise, and explores the products and perspectives of three prominent social media monitoring providers. It should be of interest to both buyers and sellers of these solutions as they navigate the emerging social sphere.

Table of Contents

Social Media Monitoring: Listen and LearnBDA 2-08Executive SummaryIntroductionWhat Businesses Can Learn from Social MediaMore Data on Customers and Competitors Adds ValueSysomosBrandwatchSprinklrMarket and Industry DynamicsFrost & Sullivan - The Last WordAbout Frost & Sullivan




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