Social Media Use Among the U.S. Healthcare Provider Institutions

Social Media Use Among the U.S. Healthcare Provider Institutions

Opportunities and Concerns for Social Media in Healthcare

RELEASE DATE
12-Dec-2011
REGION
North America
Research Code: N967-01-00-00-00
SKU: HC02193-NA-CR_07860

$4,950.00

Special Price $3,712.50 save 25 %

In stock
SKU
HC02193-NA-CR_07860

$4,950.00

$3,712.50 save 25 %

DownloadLink

Pay by invoice

ENQUIRE NOW

Description

Professional usage of social media (both individual and within institutional frames) is high within healthcare providers institutions. However, only a minority of provider institutions have a dedicated budget for social media. The majority of employees have access to social media in their workplace, but the majority of provider institutions using social media employ some access policies for employee use. Social networking and institutional social media are most often used (among other media), both individually for professional use and for institutional use. Provider institutions appear most interested in using social media for marketing purposes. Social networking and institutions’ own social media best fulfill institutions’ needs.

Table of Contents

Use of Social Media Within Healthcare Providers Institutions in the United States

  • Research Service
Related Research
Professional usage of social media (both individual and within institutional frames) is high within healthcare providers institutions. However, only a minority of provider institutions have a dedicated budget for social media. The majority of employees have access to social media in their workplace, but the majority of provider institutions using social media employ some access policies for employee use. Social networking and institutional social media are most often used (among other media), both individually for professional use and for institutional use. Provider institutions appear most interested in using social media for marketing purposes. Social networking and institutions own social media best fulfill institutions needs.
More Information
No Index Yes
Podcast No
Author Anna Kuberacka
Industries Healthcare
WIP Number N967-01-00-00-00
Is Prebook No