Professional usage of social media (both individual and within institutional frames) is high within healthcare providers institutions. However, only a minority of provider institutions have a dedicated budget for social media. The majority of employees have access to social media in their workplace, but the majority of provider institutions using social media employ some access policies for employee use. Social networking and institutional social media are most often used (among other media), both individually for professional use and for institutional use. Provider institutions appear most interested in using social media for marketing purposes. Social networking and institutions’ own social media best fulfill institutions’ needs.