Sports and Technology Convergence in Brazil

Technology Revolutionizing Business and Event Dynamics, 2016 Rio Olympics to Highlight Role of IT Investments in Promoting Sports Excellence

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In this hot topic, Frost & Sullivan covers key trends occurring around the world in sports organizations that can be implemented in Brazil to improve its sports industry. Sports and technology create a winning combination for improving business, and the country has great potential to benefit from integrating technology into its sports industry. The reader will gain insight into the opportunities being developed and those expected to be seen in the top sports environments around the world over the next few years.

Table of Contents

Sports and Technology Convergence in BrazilExecutive SummaryKey FindingsWhat Makes the Sports Industry UniqueIntroductionBrand Recognition—An Industry AdvantageBrand Recognition—An Industry Advantage (continued)Global Sportswear Sales and the Brazilian Share The Brazilian ContextLow Fan AttendanceSmart Arenas to Host Mega EventsTechnologies Currently UsedBrazilian Goals and Investments in TechnologiesTechnology Trends in the Sports IndustryFantasy SportsFormula OneSmart VenuesWearable TechnologiesNew Telepresence ExperienceComputer SoftwareIndividual Sports ExcellenceImportance of Technology3 Pillars of DevelopmentInvestment-Return CycleKey Importance—Injury AvoidanceSuccess CasesSuccess Cases—Use of Cameras at the World CupSuccess Cases—Use of Wi-Fi at the World CupSuccess Cases—Team PerformanceThe Last WordThe Last Word—Key TakeawaysLegal DisclaimerThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition—Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy

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