Stratecast Predictions 2014: The Year Ahead and a Look Back

 


In this year’s look forward, Stratecast provides a view of likely developments in the multiple dimensions in the communication space. The very complex interplay of the economy, consumer perceptions and technology ultimately make such an exercise more of an art than a science. Nevertheless, as the reader will discover, Stratecast’s predictions for 2013 were, by and large, correct. Where they were off was mostly as a result of developments occurring more quickly than had been supposed—even by the players in the market. Yet, the rate of change seems likely to accelerate even more as the market evolves.

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In this years look forward, Stratecast provides a view of likely developments in the multiple dimensions in the communication space. The very complex interplay of the economy, consumer perceptions and technology ultimately make such an exercise more of an art than a science. Nevertheless, as the reader will discover, Stratecasts predictions for 2013 were, by and large, correct. Where they were off was mostly as a result of developments occurring more quickly than had been supposedeven by the players in the market. Yet, the rate of change seems likely to accelerate even more as the market evolves.

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Table of Contents

Stratecast Predictions 2014: The Year Ahead and a Look BackBDA 1-06; BCS 7-6; CC 3-8; CCS 7-27; CH 3-8; OSSCS 14-14; SN 1-02Introduction2013 Predictions Revisited2014 PredictionsAbout StratecastAbout Frost & Sullivan




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