Strategic Analysis of Automated Car Market in Japan, 2016

AD-level 2 to Grow Up to 540,000 in Unit Shipment at CAGR 51.6% During the Next Decade

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The autonomous driving (AD) market in Japan experienced strong growth in 2016 with the first AD-Level 2 commercialized in passenger car market. The Japanese automotive market is now declining in terms of new vehicle sales due to depopulation, demotorization, and an aging society, especially in urban areas. As countermeasures against these this decline, many Japanese OEMs are trying to find new revenue streamlines by disruptive technologies and connected services, and AD is one of the high potential technologies that can bring evolution in many industries. However, there are a lot of challenges in future such as lack of infrastructure for supporting AD, regulations for high AD-level car, and standardization for

Table of Contents

Strategic Analysis of Automated Car Market in Japan, 2016Executive SummaryExecutive Summary—Key FindingsExecutive Summary—Overview of Automated Car Market in JapanExecutive Summary—Current and Future OutlookResearch Scope and SegmentationResearch ScopeVehicle SegmentationDefinition of Autonomous Level by Frost & Sullivan Automated Car Market OverviewMarket Trend 1—Realization of Level 2 and Level 3 ADMarket Trend 2—Disruption to CommercializationMarket Trend 3—Consolidation at Supplier LevelMarket Trend 4—Evolution of Functional Safety RegulationsInt’l Activities for Harmonization of Vehicle Regulations for ADDefinition of Automated Driving Technology by Japanese GovernmentSnapshot of Mobility Business in JapanRelated Government Policy, Regulations, and RoadmapGeneva and Vienna ConventionLegal Issues and Compensation on Automated DrivingNational Government Policy on Automated CarsRegulation on Demonstration of Automated Cars in Japan Roadmaps of Automated Car Development by Japanese GovernmentOEM Roadmaps for Automated Car Development OEM Roadmaps for Automated Car DevelopmentOverview of Automated Car Development—ToyotaOverview of Automated Car Development—NissanOverview of Automated Car Development—HondaOverview of Automated Car Development—SubaruDemonstration Sites and Major Technical Partnerships for Automated Driving DevelopmentDemonstration and Pilot Sites for Automated Cars in JapanPilot Test of Automated Driving on Public RoadDemonstration and Pilot Sites for Automated Cars—GlobalMajor Technical Partnerships on AD DevelopmentPotential Emerging Market Participants for Automated CarsEmerging Market Participants for Automated Car—SB Drive Corp.Emerging Market Participants for Automated Car—SB Drive Corp. (continued)Emerging Market Participants for Automated Car—DeNA Co., Ltd.Roadmaps for Automated Car Development—Robot Taxi, Inc.Potential Impact on Automotive-related BusinessesPotential Impact on Insurance IndustryPotential Impact on Automotive Industry by Automated CarsDrivers and Restraints for Penetration of Automated CarsDrivers for Penetration of Automated CarsDrivers for Penetration of Automated Cars ExplainedDrivers for Penetration of Automated Cars Explained (continued)Restraints for Penetration of Automated CarsRestraints for Penetration of Automated Cars ExplainedRestraints for Penetration of Automated Cars Explained (continued)Estimated Market Size by Autonomous LevelEstimated Market Size by Autonomous LevelIntroduction to Market RoadmapBusiness Blueprint on Automated Driving for Market Participants in JapanGrowth Opportunities for Automated Car Market in JapanGrowth Opportunity 1—Investment/Development of Automated Driving in Real World EnvironmentGrowth Opportunity 2—Focus on Mobility Services Utilizing Advanced Automated CarsGrowth Opportunity 3—Development of Camera Based Sensor FusionStrategic Imperatives for Success and GrowthKey Conclusions and Future OutlookKey Conclusions and Future OutlookAppendixTable of AcronymsLegal DisclaimerThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition: Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy

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