This study analyses the developments in the Latin American eMobility space and focuses on the Brazilian electric vehicle market. The study presents the key market drivers, restraints, and challenges in the market and outlines the current legislative scenario in the region. The study forecasts the market size for electric vehicles in Brazil through years 2012 to 2020, and the size of the corresponding charging infrastructure market. Frost & Sullivan has also presented a city attractiveness analysis for Latin America, considering the key regions for electric vehicle adoption. In conclusion, the study provides key recommendations for OEMs with regard to electric vehicle product positioning in the Brazilian market.